November 2, 2017

FALLING FOR FIORI

This morning, I woke up to a big, beautiful white box on my doorstep. What was in it you ask? A beautiful bouquet from Fiori Floral Atelier.

Fiori Floral Atelier is the Winnipeg’s only luxury flower concierge, offering bouquets of two-dozen premium roses in a signature white round box. It’s the only floral arrangement that comes directly to your door, in a beautiful carry tote, and ready for display – No vase necessary. With just a couple clicks online, Fiori delivers a luxury bouquet of high quality, special order roses right to your door. Or to the door of that someone special – all inclusive!

It’s simple, it’s chic, but better yet it symbolizes so much more

Whether it’s a gift for your bridesmaids, a reminder of how much you love someone, or just a “treat yourself” gift to you from you, these roses are the exact gesture none of us knew we need …until now.

While nobody can deny the happiness receiving a bouquet of flowers can bring, there’s something just a little more special about receiving two dozen, big, beautifully wrapped roses in a perfectly crisp, white box. Crème de la crème some might say. I know I’m definitely calling it that. Around the white box is the word “FIORI” in classic but modern lettering. This adding a slight touch of sophistication to this floral focal point. They just breathe luxury into any space, no matter what colour the bouquet is.

Whether its the classic & romantic white “Bianca”, something bold & bright like “Rosa”, soft & vintage like “Grigio” or dark & lusty like “Nerissimo”, there’s a bouquet for every taste, every personality, and every reason. I know I’ll be needing to get my hands on each and every one of these. Did someone say “Bella”?

I caught up with the founders, Lindsay Creedon and Lindy Norris to find out a little more about the start of this business, what Fiori represents, as well as their advice for women out there looking to follow their own passions, just as these two did!

What inspired you to create Fiori and bring a luxury flower service to the Winnipeg market?

It was a luxury concept we saw in our travels and immediately thought to bring it to Winnipeg. Fiori reflects florals done in a simple, modern, abundant, and beautiful way.

The Fiori difference comes from:

large standard bouquets (24 roses!) comprised of hand-tied, premium stems (no filler) that are fresh-sourced from South America,
our signature round box meant for immediate display (no vases or trimming needed),
sustainable packaging that is 100% recyclable, handmade, and locally-sourced,
an uncomplicated online order and delivery process (three steps only), and
uncompromising focus on an exceptional and personal experience.

Additionally, Fiori has a community-focus and is proud to collaborate with local craftsman in developing handmade, sustainable packaging. We believe responsible operation not only means supporting local businesses, but also reducing impact on the environment through lean processes and packaging. Winnipeg may not be a huge metropolis, but it is a powerful, diverse, stable and progressive community. We believe it deserves the same exciting products as the biggest cities in the world. And we couldn’t have picked a better city to bring Fiori Floral Atelier to life.

In your eyes, what does Fiori symbolize?

From the beginning, Fiori was meant to be a modern take on a classic gesture. We know time is a luxury. While sending flowers is not a new concept, the simple Fiori experience, combined with fresh-sourced premium stems delivered in handmade sustainable packaging, provides sophistication and convenience in one.

It seems to me like Fiori is about to become another female-entrepreneurial success story from right here in the Prairies. What line of advice do you have to give to girls out there looking to pursue their passions and turn them into a success?

If an idea comes to you: pursue it. If something is nagging at your heart with conviction, whether for one week or one year, listen and explore it when the time is right. Fiori Floral Atelier was 18 months in the making. Be stubborn on the vision and flexible on the details. Once you start moving and taking the little risks, the big ones become easier to roll with. Roadblocks are just a test of your resilience. Be relentless on the customer experience. Servant leadership is a powerful mindset, and if you can always put others before yourself, you will always be in a position to empathize and to constantly improve.